Step into the future of customer engagement where AI meets real-time personalization. In this session, AWS's Marc Lobree will explore how combining AWS's powerful AI/ML capabilities with Braze's customer engagement platform creates hyper-personalized experiences that drive meaningful customer connections at scale.

Learn how leading brands are leveraging AWS services like Amazon Personalize, Amazon SageMaker, and Amazon Bedrock alongside Braze's engagement tools to:

• Predict customer behaviors and preferences with unprecedented accuracy
• Deliver individualized content and recommendations in real-time
• Scale personalization efforts across millions of customers
• Create AI-powered dynamic customer journeys that evolve with each interaction

Through real-world examples and practical implementation strategies, discover how to transform your customer engagement strategy from segment-based to truly 1:1 personalization.